SOBeFiT Magazine

ANNETTE KIDD – NATIONAL SALES MANAGER

Annette manages consumer- and retail-related brands, servicing clients and agencies in Miami, New York, Chicago, Boston, Atlanta, Los Angeles and other major markets. She has over 25 years in advertising sales experience, in print, online and wireless technology and working for corporate giants, such as the Miami Herald, Sun-Sentinel and Sprint. She is passionate about health and fitness, married for 28 years, has three beautiful girls and loves living in South Florida.

ARIANA BLANCO – SPECIAL PROJECTS MANAGER

A University of Florida graduate with a bachelor’s degree in public relations and a minor in sociology, Ariana has over six years of marketing, event planning and public relations experience, doing everything from event logistics and execution, web and social media marketing, to brand and campaign management. Prior to her current role at MM Branding/SOBeFiT Magazine, Ariana spent time at Henri Bendel in New York and Ocean Drive Magazine. She is fluent in Spanish.

CANDY TREE - EXECUTIVE DIRECTOR, MARKETING, SALES AND BRAND MANAGEMENT

Candy is a senior marketing and brand executive with extensive experience managing leading brands in the fitness industry. Prior to SOBeFiT, Candy was the VP of Marketing/Brand Management at PUSH.TV where she was responsible for brand strategy, marketing, product development, creative direction and strategic partnerships. Candy was the AVP of Club Branding/Design at Bally Total Fitness where she managed all branding initiatives, including leading the prototype “Gym of The Future” project. Before Bally, Candy was the Director of Marketing/Creative Director at Crunch Fitness and for more than eight years, she oversaw all marketing, branding, advertising creative, design, partnerships, product development and rollouts, events, PR and gym design.

CHAN TRAN - MANAGING EDITOR

Chan received her bachelor’s degrees in journalism and psychology at the University of Florida (GO GATORS) and has more than five years of editorial experience in editing, researching, writing and fact checking. She’s held editorial internships at Seventeen magazine in New York City and Men’s Health International, an assistant research editor title at Prevention in Emmaus, PA, and a staff writer position at SOBeFiT. Chan is passionate about health, nutrition and exercise and is currently seeking a Master of Public Health at Florida International University, with a specialization in Health Promotion and Disease Prevention.

SHIRA JAFFE - SENIOR GRAPHIC DESIGNER

A graduate of Miami International University of Art and Design, Shira received her BFA in Graphic Design. After graduating, she began her career at Ocean Drive magazine where she designed advertisements for fashion, health and beauty and nightlife clients, as well as promotional and marketing materials for the company’s numerous publications and events. Currently, as the Senior Graphic Designer at MM Branding/SOBeFiT Magazine, Shira is responsible for developing the brand’s identity and maintains its creative direction.

THOMAS CHAMBERLIN – DIRECTOR OF CIRCULATION

A University of Michigan sociology graduate and former Peace Corps Volunteer, Thomas has almost twenty years of publishing experience as Director of Circulation for the Daily Business Review, Latin Trade magazine, and Tiempos del Mundo. Certified by BPA Worldwide and fluent in Spanish, he is equally at home with magazines and newspapers.